Twenty years ago, I saw a gap nobody else seemed to notice.

The souvenir industry was flooded with mass-produced imports: generic designs with no real connection to the places they represented.

Meanwhile, incredibly talented American artisans were creating genuine, handcrafted work but had no clear path to the shops that needed them.

There was no connection between these two worlds. It was one, or the other.

I came from the corporate world, but I'd always been drawn to what real craftspeople could create.

So I started spending time in their workshops, watching them work: how they selected stones, approached design, made creative choices.

I realized I could be the bridge between the shops and the artists. I could translate craftsmanship into language that made sense for shop owners.

So I dropped out of the corporate world and started connecting artisans with the shops that needed their work.

After 20+ years, I've seen what works everywhere from mountain resorts to cruise ships, and I use that knowledge to make sure both sides succeed.

Phone calls, not contact forms. When you call, you get me — Patrick — not some call center on the other side of the world. I remember that Jack’s your husband, that your grandkids are visiting, that your Wisconsin dells location has a different spring rush than your Whitefish winter season. Because real business happens between real people, and “Hey there, Patrick” will always matter more than “Dear Valued Customer.”

72-hour reorders, not overseas delays. Your peak season doesn't wait for container ships. We guarantee your reorder ships within three days because we know your seasonal window is too valuable to waste on maybe-it'll-arrive-in-time logistics.

Made for YOUR market, not just any old place. We don't ask you to pick from 10,000 SKUs. Instead, we create a jewelry line specifically for your location: stone palettes that match what your customers expect, designs that capture your region's beauty, even a custom brand name that feels like it belongs in your shop. Enchanted Earth for Washington. High Mountain Designs for Colorado. Reflections of Savannah for coastal Georgia. Each one distinctly yours, none of them available in the shop down the street, or even online.

American-made quality, not lowest-price compromises. Our pieces are handcrafted by regional artists throughout the United States using genuine gemstones. Stones cut and set by American hands. Displays built from salvaged barn wood that tells its own story. When your customers pick up a piece, they’re holding something real: something with a story, not just a barcode.

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Unlike Target or Walmart, you can’t stay open year-round with sales every six weeks to make up for slow months. You have limited windows to make your money — summer rush in mountain towns, spring breaks in coastal shops, and of course everyone has to be able to handle holiday seasons. When you place an order with us, you’re betting your shelf space, your cash flow, and your peak season on our ability to deliver exactly what we promised.

72-hour reorder guarantee

When you need more inventory during your busy season, one phone call triggers shipping within three business days.

2-day shipping standard

Your orders arrive within 48 hours because every day of your season matters.

Consistent pricing throughout your season

No surprise price changes mid-season that mess up your margins or force you to re-price inventory.

Same artists, same quality

Your reorders match your original display because the same craftspeople make every piece in your line.

Over 20 years serving hundreds of gift shops all across America, I’ve learned that my word needs to be as solid as gold-country granite. Because when I don’t deliver, your seasonal income takes the hit. My customers reorder because they know their investment in NuAmerican keeps paying off.

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You’re a mom-and-pop shop who built your store around your personal vision, where every product reflects your reputation in your community, you need a partner who understands that you're protecting something you’ve built with your own capital and care. We give you a curated selection that feels like it was made for your specific location, not a generic line you second guess if it will even sell.

You’re running a family operation with multiple locations, each with its own character and customer base, you need the sophistication of customized merchandising without managing dozens of vendor relationships. We create different presentations for each of your stores — Colors of Big Bend here, Reflections of the Rockies there — but all using the same proven reorder system.

If you’re a corporate buyer managing jewelry across many locations with specific performance metrics to hit, you need vendors who understand enterprise operations: predictable margins, reliable delivery schedules, performance data that makes reporting clean. We provide the 72-hour reorder guarantee that keeps your peak seasons on track and an American-made supply chain that eliminates overseas headaches.

My average customer relationship runs 5+ years. Many have been with us for over a decade. That doesn't happen because of marketing or discounts.

It happens because the first time they place a reorder and it arrives exactly when I said it would, with exactly what they ordered, at exactly the price we discussed - is the moment when a transaction becomes a partnership.

It happens because I actually remember our conversations. When your father was in the hospital. When you had the grand opening of your third location. When your Yellowstone shop had its best summer in ten years that we celebrated together.

It happens because I’ve tied my clients’ success to mine: by showing up consistently, keeping promises on the small things, being the person they can count on when their season is on the line.

The jewelry we make is beautiful, yes. The displays are well-crafted; we know. The gemstones are genuine; we make sure of it. But customers come back because when they need me, I'm there.

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